360° Digital Proposal — 2026

Let's turn up
the heat.

Full-service digital marketing for Southern Luv BBQ. No rigid packages, no volume caps — we do what your brand needs, when it needs it.

360°
Digital coverage
8+
Active services
No volume cap
$2K
Investment / month
One agency.
Everything
you need.

We don't sell you a package of X posts per month. We're your marketing team — we execute at the pace your business demands. One month you need 30 videos, the next it's SEO articles and a full ad campaign. We deliver.

No surprises. No artificial limits. No excuses.

"Smoked low. Loved long." — that's how we work too.
Off the Pit — smoked fresh daily
📣
297.77K
Total Impressions
↑ 91.62% vs prior period
🤝
6,475
Total Interactions
↑ 66.07%
🗺️
194.12K
Google Business Reach
↑ 24.92%
4.79
Google Rating
126 reviews · ↑ 65.79%
Loaded Mac & Cheese Bowl
📍
4,763
Google Clicks
↑ 22.16%
📱
+535
New Instagram Followers
Now at 1,768 — growing
🎬
636
Avg Reel Reach
31 reels · 5.18% avg engagement
🚀
Reach / Day Growth
+121.18%
Instagram daily reach is accelerating — not just growing, compounding.
Market Intelligence

We know your
market cold.

Every keyword, every neighborhood, every search intent — we've mapped the terrain so your dollars hit exactly where they matter.

Top Searches Driving Your Traffic
bbq near me
16.38K
food near me
15.76K
bbq restaurant
13.44K
bbq restaurants near me
12.12K
bbq catering near me
6.72K
southern bbq near me
5.74K
brisket near me
4.59K

Source: Google Business Profile Insights · Feb–May 2026 · Tampa metro area

Your Audience — Where They Live
16.07%
Tampa
5.22%
Citrus Park
3.88%
St. Petersburg
3.82%
Wesley Chapel
2.94%
Lutz
96.18%
USA audience · the brand travels across the country
Untapped TikTok Opportunity

You have 49 followers and 17.8K total views from just 41 posts — with zero paid push. That's 433 views per post organically. TikTok's algorithm is built for exactly what Southern Luv does: real food, real heat, real story. This is the biggest untapped growth lever on the table.

49
Followers today
17.8K
Views already

Ceiling with push
Award-Winning Cuban
Southern Dog
Loaded Mac
Beyond the Restaurant

Southern Luv
Is a Brand.

This isn't just a BBQ spot. It's a brand in active expansion — catering, retail, franchising. Our strategy reflects that. Every post, every keyword, every campaign is built to grow the brand, not just fill tables.

🍖
Dine-In & Takeout
The core. Pecan wood. Premium cuts. Scratch-made. The restaurant experience that earned 4.79 stars and keeps people coming back.
🎪
Catering
Corporate events, weddings, private parties. Southern Luv at scale — the brand travels with the food. Every catered event is a marketing moment.
📦
Retail Products
Scratch-made sauces and original beef jerky — the brand in a package. Retail expands reach beyond Tampa to anywhere someone wants a taste of Southern Luv.
🏢
Franchise
Presented at the National Franchise Show in Orlando. The blueprint is built. The next chapter is about making Southern Luv the franchise operators are hungry for.
2nd Place — Cuban Sandwich Festival
The Award-Winning Cuban isn't marketing copy — it's a validated title. Earned competitively. We make sure Tampa knows it.
What we do

All under
one fire.

Every area of digital marketing covered by a specialized team that already knows your brand, your voice, and your goals. No endless onboarding, no miscommunication.

01
📱

Social Media

Full management across all platforms. Strategy, creation, publishing and analysis — at whatever volume your brand demands.

Instagram TikTok Facebook Pinterest
02
🎬

Video & Reels

Professional editing of Reels, TikToks and YouTube Shorts. Captions, sound design, color grading and on-screen branding.

Reels TikTok YT Shorts
03
💬

Community Management

Strategic brand monitoring across platforms — tracking conversations, flagging opportunities and protecting your reputation. We engage where it moves the needle, not as a call center.

Brand Voice Reputation Monitoring
04
🔍

SEO 360°

Technical, local and content SEO to own "BBQ Tampa" and every search that matters to your business.

Local SEO On-Page GBP
05
🎯

Paid Media

Actively managed Meta Ads and Google Ads campaigns. Precise targeting, converting creatives, real ROAS.

Meta Ads Google Ads Retargeting
06
✍️

Content Creation

Graphic design, copywriting, captions and creatives aligned with Southern Luv's brand voice. Authentic, never corporate.

Design Copy Brand
07
📧

Email Marketing

Newsletters and automations that nurture your customer base, activate catering leads and keep tables full.

Newsletters Automations
08
📊

Analytics & Reporting

Monthly dashboard, KPI tracking, audience insights and actionable recommendations to grow month over month.

KPIs GA4 Reports
09
🍖

Catering & Franchise

Dedicated digital strategy for corporate catering, weddings, private events and franchise development.

Lead Gen Landing Pages Franchise
Our Philosophy

How we smoke
the competition.

01

No volume caps

We don't bill per post or per video. We execute what your brand needs, when it needs it. Slow month or peak season — same price, same commitment.

"Big flavors, bigger moves."
02

Your voice, not ours

We know Southern Luv. We talk like a pitmaster, not a corporate agency. Every caption, every copy, every creative comes out in your tone — warm, proud, southern, authentic.

"Scratch-made since day one."
03

Data + instinct

Trends move fast. We combine real analytics with creative instinct to act before the competition. Speed without losing strategic direction.

"Smoked low. Loved long."
Active platforms

Where your
audience lives.

📸
Instagram
Feed, Reels, Stories, Highlights
🎵
TikTok
Viral videos, trends, sounds
👥
Facebook
Posts, events, groups, ads
📌
Pinterest
Recipes, catering, inspiration
▶️
YouTube
Shorts, behind the scenes, recipes
🔍
Google
GBP, reviews, Local SEO
📧
Email
Newsletters, automations
🌐
Web + SEO
Blog, on-page, technical
🎯
Meta Ads
Campaigns, ROAS, audiences
📈
Google Ads
Search, Local, Display
Editorial strategy

Content pillars.

30%
Hero Product
The brisket, the Cuban, the jerky, the loaded mac. Food as the star with dramatic photography and smoke in frame.
25%
Culture & Craft
Behind the scenes, pecan wood, the process. We show the artisanal obsession behind every plate.
20%
Social Proof
Real reviews, customer UGC, awards and recognition. People talk — we amplify their voice.
15%
Catering & Events
Corporate catering, weddings and private event leads. Content that activates the most profitable business line.
10%
Community
Polls, challenges, direct interaction. We build community, not just an audience.
How we do it

The roadmap.

01
Week 1-2 — Kickoff

Deep Diagnosis

Full audit of digital presence, current SEO, Tampa competitors and analysis of what's working and what's not. We start with data, not assumptions.

02
Month 1 — Activation

We fire up the machine

Active editorial calendar, technical SEO fixed, GBP optimized and first content wave live. Community Management from day one.

03
Month 2-3 — Momentum

Real organic growth

First SEO results surface. Content finds its rhythm. We launch paid campaigns to accelerate what's already working.

04
Month 4+ — Domination

Southern Luv = BBQ Tampa

Southern Luv is the answer when someone searches BBQ in Tampa. Scale, consolidation and exploration of new opportunities.

🔗

All connected

SEO, social and ads in sync. What works organically informs paid campaigns. Google keywords inspire TikTok content.

Speed of execution

Trends have a window. When something goes viral, we respond in hours — not at the next "strategy meeting."

🎙️

Authentic voice

We talk like Southern Luv — warm, proud, southern. No "gourmet," no "curated," no corporate speak. Pitmaster energy, always.

📊

Continuous iteration

We review metrics every week. What converts gets scaled. What doesn't gets pivoted. No attachment to ideas, full commitment to results.

🍖

Focus on what sells

Catering, dine-in, online ordering, jerky, franchise. Each line has its strategy. We don't make generic content — we make content that fills tables.

Organic positioning

SEO 360°
for Tampa.

When someone searches "BBQ Tampa," "best brisket Tampa" or "BBQ catering near me" — you want to be the first answer.

⚙️

Technical SEO

  • Speed & Core Web Vitals
  • Indexation & crawlability
  • Schema markup (Restaurant, Menu, LocalBusiness)
  • Mobile-first optimization
  • SSL, canonicals, redirects
📍

Local SEO — Tampa

  • Google Business Profile optimized
  • Consistent NAP citations
  • Reviews strategy (Google, Yelp)
  • Local keywords: Citrus Park, Tampa Bay
  • Weekly GBP posts
📝

Content SEO

  • Blog: recipes, events, BBQ tips
  • Optimized service pages
  • Catering & events landing pages
  • Monthly keyword research
  • FAQs & rich snippets
Monthly investment
$2,000
per month · usd · all inclusive

One investment. A complete team. Everything Southern Luv needs to grow online — no packages, no volume caps, no surprises.

Social Media Management
Video Editing
Strategic Community Monitoring
SEO 360° — Local + Technical
Meta Ads Management
Content Creation
Email Marketing
Analytics & Reporting
Catering & Franchise Strategy
Dedicated Account Manager
Ad spend not included — Meta Ads and Google Ads budget is separate and stays 100% in your accounts. Campaign management and creatives are included.

Minimum commitment: 3 months. SEO and organic results consolidate between month 3 and 6.
Why Once Once?

We already know
your fire.

🤝

We've worked together

No 6-week onboarding. We know the brand, the voice, the strengths and the goals. We start fast with real context.

🍖

F&B specialists

We understand the restaurant business — seasons, catering, ticketing, reviews, online ordering. We're not generalists with templates.

📍

Tampa is our market

We know the local landscape. We know who competes, what people search in Citrus Park and how to beat the competition on Google Maps.

🎬

Native BBQ video

Smoke on camera, bark up close, hands throwing wood — we know how to make Southern Luv food look (and almost smell) through a screen.

🔥

Speed & agility

New product drop? Last-minute event? TikTok trend? We react fast because we already have the context.

💯

Full transparency

Real-time dashboard. Full access to your accounts. No fine print. No hidden fees. No excuses when something isn't working.

Ready to fire this up?
Let's make Tampa
obsessed with
Southern Luv.

No more waiting. We already know each other — let's start next week.